To survive in the competitive U.S. asthma and chronic obstructive pulmonary disease (COPD) market, participants should address the problem of low patient awareness. This issue is a huge cause of concern, since the symptoms for both asthma and COPD often mimic symptoms for other medical conditions. The lack of patient awareness of early symptoms of mild asthma or COPD leads to reduced diagnosis rates, poor disease control, and increased emergency care.
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